In my database I can see that a user was created at 5/26/2015 12:00:00 AM and this is the data that I sent. However, in the user's profile in Lytics it looks like the created date is 5/25/2016. Why?
When sending Lytics custom data at the hour or minute level, if you do not specify the timezone in the data our system will default to UTC. In our UI the time fields displayed are calculated to your local machine time.