How many of us have had this experience? We’re loyal customers to a site, and each time we visit we get prompted to provide an email address. This is annoying to the user and reflects poorly to your brand. One client we work with improved their bounce rate 7% and increased email collection rates to over 4% of visitors by excluding existing subscribers from their email capture.
Build a segment that excludes email subscribers
This is as easy as finding the email User Field under Custom Rule, selecting "exists" as the operator, then excluding it.
Now let’s navigate to Personalize and start a new campaign
In this case, we’ll be choosing "Collect Leads":
Choose which fields you’d like to capture
For most publishers, email will be sufficient. But for our B2B publishers, other fields could be helpful to collect:
Compose a widget from the available choices
Select the segment we just built
Add any custom triggers in addition to the targeting
Preview it in a test environment, review, and publish when ready
Congratulations! You’re now capturing emails via Lytics without bothering the people who have already signed up.
The next step is to ensure that these emails are synched to your ESP for future mailings. To do this, we’ll need to set up an export for the emails you’ve collected.
First, build a segment of emails that exist from the Personalization(pf) Entry: Email user field
Then, let’s set that segment up for export to your ESP
Click Export after clicking on the newly created segment.