Custom integrations help you get data in and out of Lytics when a direct integration is not available.
Segment data in Lytics can be exported as a CSV file via email, or dropped onto an SFTP server of your choosing. CSV files are readily consumed by many service providers allowing for a quick, manual transfer of data.
Data from web services without a direct integration can be imported into Lytics through custom integrations. Most services provide a CSV or JSON data file export, which Lytics can consume as a custom data stream. Once a data file is exported from your service provider, it can be uploaded to an SFTP server where it will be picked up and read in as a new data source. The integration can run on a continual basis, so if data files are placed into the SFTP hourly or daily basis, the files will be processed as they come in.